We build for the people who care about the words on the post.
Shedyule is a small, independent product team. We make a single piece of software, and we think about it deeply. Our customers are marketing teams who refuse to treat content like a content mill.
Quietly built, intentionally small.
Shedyule started inside a small agency that loved its clients and hated its tools. The whiteboards were beautiful; the spreadsheets were a mess. Drafts lived in seven places and approvals lived nowhere.
So we built the thing we wished existed: a calendar that respects strategy, a draft surface that respects writing, and an approval flow that respects people's time.
We're a tiny team, profitable from day one, with no investors to please and no growth-at-all-costs religion to follow. We answer support emails ourselves.
Three principles, kept short on purpose.
Calm by default
We pick the quiet path. No streaks, no leaderboards, no urgency theatre. Just the tools your team needs to do thoughtful work.
Craft over churn
Good social writing takes time. We obsess over the small frictions that pull marketers away from the message.
Honest by design
Transparent pricing. Plain language. No dark patterns, no panic buttons, no manufactured FOMO.
How we got here.
- 2024
Shedyule begins as a side project for a five-person agency drowning in spreadsheets.
- 2025
Private beta with 40 brands across e-commerce, hospitality, and B2B SaaS.
- 2026
Public launch — and the start of a calmer chapter of social media work.